Philip Morris Group has invested 15 million dollars equipment in the factory Philip Morris Izhora "to restart L&M Cigarettes in Russia, told journalists managing director of affiliate companies Philip Morris International in Russia Maklohin Leo. The equipment supplied by German Hauni, intended for the manufacture of innovative triple filters (including machinery for the manufacture and assembly of three filters, special equipment for accession to the cigarette filters, etc.). The new technology will be available in the new L&M Cigarettes, combining the triple carbon filter, a new tobacco blend, and the new design package. The new L&M Cigarettes completely replace L&M Cigarettes old model, which ceased production. The updated brand will be sold at the maximum retail price (MRC) 19 rubles. for the stack as ever.
Philip Morris Marketing Seylz end "initiated distribution perezapuschennoy brands in retail across Russia 6 2007 g. In II quarter of 2007 New L&M Cigarettes were also launched in the markets of Ukraine, Hungary and Romania. Development of the product was held specifically to the countries of Eastern Europe, including Russia.
To recap, in May 2007, Philip Morris undertook restarting its other brands, investing about 16 million dollars in the installation of equipment for the production of cigarettes and filters for the new varieties brand Marlboro - Marlboro Filter plus - at the factory Philip Morris Izhora (Leningrad Region). According to the Business Analysts, in II quarter of 2007 Market share of Philip Morris brands over the same period last year rose by 0.2 percentage points and reached 26.7%. In doing so, in II quarter of 2007 Leader brand companies in 25 major cities in Russia with an average of the sample 29.92% market share. At the end of 2006 Philip Moris took 26.6% tobacco market in Russia.
The group Philip Morris in Russia has three affiliated companies: two production ZAO Philip Morris Izhora "in the Leningrad region, and OAO Philip Morris Kuban" in Krasnodar, as well as sales Ltd. Philip Morris Marketing Seylz end "with branches in 100 cities around the country. Philip Morris Marketing Seylz end "works in the field of marketing and sales in Russia 11 families brands of cigarettes Philip Morris, such as Bond Street, Chesterfield, L&M Cigarettes, Marlboro, Muratti Ambassador, Next," Optima "Parliament, the Union - Apollo, Trend and Virginia Slims. Total investment in Philip Morris manufacturing facilities in Russia now exceeds 800 million dollars In Ukraine, the company has a factory in Kharkov region, the total investment in the project - to $ 100 million The share for the tobacco market of Ukraine, on the basis of 2006 - 33%. In Kazakhstan, the company owns a tobacco factory in the area of Alma-2006 g. exceed 58% (data research agency "Business Analyst").
Family marks L&M Cigarettes represented in Russia flavoring seven versions: polnovkusovoy, Lights, Super Lights, One, Menthol Lights, X-Slims Linx and X-Slims Tune. According to the independent market research agency Business Analytica, the share of the market in Russia marks in II quarter of 2007 stood at 6% of the Russian market, with a mark of L&M Cigarettes took a leading position in srednetsenovom segment with 25.2% share. Today, L&M Cigarettes brand ranks third in the world among all brands of tobacco sales and second place in the portfolio of brands of cigarettes Philip Morris International.
L&M Cigarettes were produced in the United States in 1953 as the first product of the company Liggett Group in the category of filter cigarettes. With 1963 launched L&M Cigarettes in the international market and has started selling licenses for the manufacture and sale of L&M Cigarettesin countries such as Argentina, Spain, the Philippines, France and Switzerland. In 1978, of Philip Morris International has acquired international license for a trademark L&M Cigarettes virtually all countries except Hong Kong. In Russia sold mark since 1993.
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