Philip Morris Seylz end Marketing announced the withdrawal of the Russian market cigarettes completely new "L&M Cigarettes", combining a new tobacco blend, triple carbon filter and the new design package.
"This is totally new page in the history of the product" L&M Cigarettes "and a significant step forward in strengthening the position of our brands and the leading engine of growth of our business" - said Leo McLaughlin, managing director of affiliated companies Philip Morris International in Russia. "Russia - the leading market for Philip Morris International, the volume of sales, the biggest market in the world to mark" L&M Cigarettes ", and the mark for us here is the lead. therefore restart cigarettes" L&M Cigarettes "- this is a very important initiative for the brand in Russia "- he said.
New product "L&M Cigarettes" combines harmonious combination of a new tobacco blend and triple charcoal canister that gives soft and harmonious flavour cigarette presented in a totally new package of modern design.
For release entirely new cigarette "L&M Cigarettes" in the factory Philip Morris Izhora "found new equipment for the manufacture of innovative triple filters (including machinery for the manufacture and assembly of three filters, special equipment for accession to the cigarette filters, etc.) from the company" Hauni (Germany). This required additional investments in the order of 15 million dollars.
"Taste preferences Russian adult smokers, as well as the trends that exist in the Russian market is changing in favour of cigarettes with a milder taste and light. Adult consumers waited for our cigarettes from us changes, and cigarettes" L&M Cigarettes "had to evolve to meet these expectations. It took a decisive step forward, "- said Sergei Slipchenko, Advertising Director Philip Morris Marketing Seylz end." -- By taking this step, we had to preserve the rich tradition of brand based on its conformity to international standards of high quality, among today's adult smokers. At the same time, it was necessary to develop flavor characteristics brands to broaden the appeal of cigarettes "L&M Cigarettes" in the middle price ranges "- he added.
Coal Section new triple charcoal canister softens the cigarette smoke, a section of the traditional cellulose filter before and after it will give a sense of light and pleasant taste. New tobacco mixture in combination with a triple coal cigarette filter attaches new "L&M Cigarettes" soft and balanced taste. New triple carbon filter will be used in cigarettes "L&M Cigarettes" with the full taste, "L&M Cigarettes Lights", "L&M Cigarettes Super Lights" and "L&M Cigarettes One." In cigarettes "L&M Cigarettes Menthol Lights" will remain homogeneous acetate filter, which is in harmony with the songs from three different shades of menthol: "peppermint" (peppermint mint), spearmint (curled mint) and crispy mint "(crispy mint), while allowing Smoking feel of a truly refreshing mint flavor.
New cigarettes "L&M Cigarettes" will be sold at the maximum retail price of 19 rubles per pack of cigarettes, currently in effect, and fully replace cigarettes "L&M Cigarettes" old model, which ceased production. Distribution at retail across Russia began August 6, 2007.
Research and development of new product concepts (including product testing, packaging and advertising campaign with the participation of Russian adult smokers) held its headquarters Philip Morris International, in close collaboration with the company's affiliates in Eastern Europe, including Russia. The campaign to launch brand in Russia has developed an advertising agency Leo Burnett, which is adapted for Russia global brand advertising campaign "L&M Cigarettes" developed based Philip Morris International in Lausanne (Switzerland).
New cigarettes "L&M Cigarettes" were launched in the markets of Ukraine, Hungary and Romania in the second quarter of 2007.
Комментариев нет:
Отправить комментарий